Welcome to Gorilla Open Teaching Materials! Here you will find worksheets, presentations, and other material created by teachers to help their students make the best use of Gorilla.
All content available on this page is published under a CC-BY-SA license. This means that you are free to use, share, and adapt these materials for any purpose, as long as you give credit to the original creator of the materials, and as long as you distribute the materials and/or your own adaptations under the same license.
If you have teaching materials you would like to share with the Gorilla community, get in touch at info@gorilla.sc - we'd love to feature your materials on this page!
These materials are provided under a CC-BY-SA license. If you reuse or adapt them, credit the original creator Rebecca Norman!
A PowerPoint presentation with audio transcript, walking through how to create a questionnaire in Questionnaire Builder 2 and a lexical decision task in Task Builder 2. You can also download the spreadsheet for the task demonstrated in the presentation.
(Re)introduction to Gorilla Presentation (.pptx, 79.3MB)
(Re)introduction to Gorilla Task Spreadsheet (.xlsx, 9KB)
A worksheet walking through how to create a demographics questionnaire in Questionnaire Builder 2 and a vocabulary test in Task Builder 2. You can also download the spreadsheet for the task demonstrated in the worksheet.
Gorilla Worksheet (.docx, 1.6MB)
Gorilla Worksheet Task Spreadsheet (.xlsx, 10KB)
Gareth J. Harvey, PhD
Chartered Psychologist, Visiting Professor, & Consumer Psychologist
Gareth is a Chartered Psychologist, whose career bridges the worlds of academia and industry. As a former Professor of Consumer Psychology, he spent over a decade researching and leading programmes at universities in Genève, Paris, and North Wales. At Bangor University, he was the programme director for their MSc in Consumer Psychology and at Haute école de gestion de Genève he led the BSc in Marketing Science and Analytics. He later transitioned into industry, working as Director of Consumer Psychology at Decide, the UK's longest established creative agency, shaping campaigns for household names including Proctor & Gamble, Dr Oetker and Cadburys. Today, Gareth brings his expertise to Severn Trent, working in partnership with Nectar, the UK's largest loyalty programme. Together, they are blending big data with behavioural science to develop a personalised loyalty scheme that rewards people for saving water and predicts future demand.
Applied Consumer Psychology bridges the gap between academic research and professional application. Designed for professional marketers, and advanced undergraduate or master’s students, this practical guide translates the latest psychological research into practical tools for solving everyday marketing challenges, from branding and pricing to copywriting and e-commerce. It’s a book you’ll not only read, but one you’ll come to rely on.
A problem-first approach
Each chapter is structured around a specific marketing challenge that professionals commonly face, whether it's redesigning a brand, reviewing pricing strategies, or designing an e-commerce store. This modular structure allows marketers and students to dip into the sections most relevant to their needs, learning not just what to do, but why it works. The book draws on the most up-to-date research, offering both students and practitioners a comprehensive overview of the latest findings from leading journals such as Marketing Science, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing.
Learn by doing
Applied Consumer Psychology includes 14 interactive experiments and questionnaires that allow students to experience firsthand the experiments they’re reading about. Studies include the Implicit Association Test (IAT), a branded version of the Iowa Gambling Task (IGT) and interactive shopping experiments. All studies are fully downloadable and customizable, allowing students and lecturers to easily modify the task, to upload their own logos, products or messaging with no coding required. You can preview each of the experiments using the links below. All experiments have also been published to Gorilla's Open Materials.
Support for teachers and trainers
For academics and trainers, Applied Consumer Psychology comes with an extensive set of supplementary materials: Over 150 multiple-choice questions, preprogramed experiments, ideal for dissertations, and ready-to-use PowerPoint decks, which form the backbone of any consumer psychology module at advanced undergraduate or master's level.
Want to see how Self Determination Theory applies to you? Complete the Intrinsic Motivation Inventory (IMI), which is one of the standard tools to measure intrinsic motivation and self-regulation and has been used in numerous laboratory experiments.
Want to find out what your personality type is? Complete a version of the Big-5 Personality test online.
Want to find out how good your working memory is? Take a working memory test and see if you are above of below average.
Want to know if you have better memory for ads that use expanding, condensing or regular spacing?
Review two different brands using Aaker's Brand Personality questionnaire and compare the results. Are the results what you expected?
Complete Aaker's Brand Personality questionnaire online to see how you score!
Want to get a better understanding of how an Implicit Association Test (IAT) works? Take an IAT online and what your implicit brand attitude is. Howe does your score compare to your friends'?
Want to get a better understanding of how an Iowa Gambling Task (IGT) works? Take an IGT and see what your implicit brand attitude is. How does your score compare to your friends?
The Stroop task is a classic experiment within psychology. Participants are asked to name the colour of the ink a word is printed in, which becomes more difficult when the word itself spells out a different colour. For example, the word blue is printed in red ink. Think it’s easy? Give it a go and see how well you do!
Interested to see how ascending or descending prices influence purchasing behaviour? Complete the online shopping experiment below to find out!
Complete an online shopping task with ascending or descending prices.
Interested to see how precise or vague prices influence purchasing behaviour? Complete the online shopping experiment below to find out!
Complete an online shopping task with precise or vague prices.
We’ve created an online shop selling a range of pizzas. However, there are a number of special offers available: (a) 50% off multiple purchases (b) Buy One, Get One Free and (c) Buy Two, Get 50% Off. Which promotion results in the highest sales?
Complete an online shopping task with different price discounts.
Visit our experimental online shop and test whether social norms or scarcity appeals have the biggest impact on sales.
Complete an online shopping task with different product promotions.
Want to know if you are susceptible to the primacy and recency effect? Test yourself online and see which adverts you remember best.
Complete a Primacy and Recency task online and see your score!
Want to see if participants are more likely to sign up to a webinar with an expert who lists their title, qualification or speciality? Complete our online task to find out!
